Highlights
Change in deal sourcing policy
North Star
Our North Star metric continues to be “Deals Published”. We have made significant progress in the last week. This will likely continue over the next two weeks. There are many member-referred deals pending publication. Deal publication will likely slow after that due to the deal sourcing change.
Date | Deals Published to Date | Change since previous |
---|---|---|
7/31/22 | 6 | 4 |
7/24/22 | 2 |
Deal Pipeline
Major positive: last week, the vast majority of deals were in the “Alliance admin review” stage. We have broken this bottleneck. All pipeline deals are now pending memo review by either founder or AngelList.
Membership
We define members as those who have subscribed to our email list. It’s possible for someone to be an active member and not tracked here. A member could receive deal notifications only through Slack, etc.
Date | Subscribers | Change from Previous |
---|---|---|
7/31/22 | 1257 | -13 |
7/24/22 | 1270 |
Revenue
A subscription (like a Costco or Amazon Prime membership) seems reasonable. Members would get access to deals at no fee (carry, management, or commission)
If doing a subscription model, I’d like to target ~90% gross margins. To meet that margin target: the Alliance would likely need to charge ~$100/month. Slack Pro alone would cost ~$10/member if we decided to upgrade. We’re currently on the free Slack plan but upgrading may become necessary in the future.
Monthly recurring fixed costs are ~$150/month. These do not grow (aside from Mailchimp) as we add new members.
Service | Monthly Cost |
---|---|
Airtable | $72 |
Mailchimp | $34 |
Notion | $24 |
Google Apps | $12 |
The largest open question for cost is talent. Each deal requires time from a lead to go from sourcing to closing. This is why it is critical for us to transition to the new deal sourcing policy. With prioritized member referrals, the workload is high and constant. We don’t know what the deal workload will be like under the new sourcing policy so it’s hard to forecast and staff.
Talent
Legal
Last week’s update for context