Client Overview

• Client: Alex Rivers
• Title: Variety Streamer | Community-Driven Creator
• Target Outcome: Build a distinct brand identity, attract consistent viewership, and become recognizable across platforms
• Delivery Timeline: 72 hours

01. Brand Voice & Positioning

Tone: Relatable, Bold, High-Energy

Positioning: A streamer who blends entertainment, authenticity, and strong community energy

Brand Personality: Confident, Charismatic, Loyal

Persona Summary:

Alex isn’t just a streamer — he’s a brand. Known for unpredictability, genuine interactions, and a “let’s build together” energy, his content feels real and sticky.

02. Audience Archetype

Primary Audience:

• Variety game lovers (FPS, RPG, story-based)
• Discord-first gaming communities
• Mid-core to hardcore Twitch viewers
• Creators looking to collab or grow alongside

Psychographic Triggers:

• Entertaining but real
• Interactive communities