Purpose: Declare the product bet and the conditions required for it to work.

1. Product Thesis

• One-paragraph statement of the directional bet

2. User & Moment

• Who the product is for
• When or where it fits into their workflow or life

3. Core Promise

• What meaningfully changes for the user if this works

4. Differentiation

• Why this approach is meaningfully different from alternatives

5. Non-Goals

• What this product explicitly will not do
• What is out of scope at this stage

6. What Must Be True

• Assumption 1
• Assumption 2
• Assumption 3