Objective: Produce high-quality, brand-aligned content efficiently.

2.1 Briefing

• Complete content brief including:
  • Objective & target audience
  • Keywords & SEO targets
  • Visual assets required
  • Tone & style guidelines

2.2 Drafting

• Writer creates initial draft in Google Docs or Notion.
• Include headings, meta descriptions, alt texts, and CTAs.
• Visuals (images, infographics, video) created in Canva or Figma.

2.3 Internal Review

• Review for:
  • Grammar & clarity
  • Brand consistency (tone, style, CTA)
  • SEO compliance (H1/H2, keywords, meta description)
• Feedback returned to writer within 24–48 hours.

2.4 Client Review (if applicable)

• Client receives draft via Notion link or email.
• Feedback incorporated into final version before publishing.