𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧

Brand Identity, Website & Content Ecosystem

Jeremy Ames was stepping into a bigger spotlight – as CEO of Guidant Financial and a public-facing voice for aspiring entrepreneurs. He needed a personal brand that felt sharp, human, and deeply aligned with his mission. I led the creative direction to shape that brand from the ground up.

We anchored the identity in Guidant’s trusted blue, added a punch of Jeremy’s signature orange for personality, and rounded it out with sleek grays and blacks to keep things sharp and professional. From color to copy, everything was designed to strike a balance: confident but warm, corporate but human.

The website tells that story through clean design, relatable messaging, and intuitive UX – positioning Jeremy as both a respected CEO and an inspiring mentor for aspiring business owners. Every element, from typography to photography, was chosen to reflect his dual identity.

As part of the launch, I also led the rollout of Jeremy’s “Create the Life You Want” newsletter and podcast – an ongoing content series that gives real business owners a platform to share their stories, struggles, and hard-won lessons. By bridging Jeremy’s personal brand with Guidant’s expertise, the ecosystem delivers real value while building trust.

Now, Jeremy’s website is a full brand experience built to inform, connect, and spark action.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧

• Brand Strategy & Identity Design

  Crafted a visual identity that blends bold leadership with relatability – balancing Jeremy’s personal style with Guidant’s established credibility.

• Website Design & Development Support

  Designed the full site experience, from homepage to subpages, including layout, UI, and visual system. Collaborated with the web developer to build and maintain the WordPress site.

• Cross-Platform Content Ecosystem

  Launched the “Create the Life You Want” podcast and newsletter, expanding Jeremy’s reach and giving small business owners a voice across platforms.

• Storytelling & Audience Connection

  Wrote and edited content that highlights real entrepreneurs – creating emotional connection while reinforcing Jeremy’s role as a mentor and industry leader.

• Brand Alignment & Content Integration

  Strategically cross-promoted Guidant’s resources across Jeremy’s channels, driving traffic and reinforcing authority while adding value for readers and listeners.

• Human-Centered Design & Actionable Messaging

  Built every touchpoint – from the visuals to the tone – to not just inform, but empower. This brand isn’t just polished or “corporate.” It’s personal.

Tools Used: Figma, WordPress, Adobe Creative Suite, Canva