𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗦𝗧𝗔𝗧𝗘𝗠𝗘𝗡𝗧

Data Storytelling, Thought Leadership & Annual Report Campaigns

I wrote Guidant’s Small Business Trends reports from the ground up – turning thousands of survey responses into clear, engaging insights that shaped national conversations around small business. These reports became annual tentpole moments for the brand, consistently landing press in Forbes, Inc., and more.

Each piece combined data-driven storytelling with real-world relevance, making dense financial trends feel accessible, practical, and worth sharing. I worked closely with our external designers to create bold infographics and visuals that gave the data life and helped entrepreneurs take action.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧

• Report Writing & Data Translation

  Wrote the full content for Guidant’s Small Business Trends reports (2023-2025), turning raw survey data into clear, engaging insights that resonated with entrepreneurs and press alike.

• Story Development & Messaging Strategy

  Pulled out the story thread that highlighted year-over-year trends and surfaced timely, newsworthy takeaways, positioning Guidant as a thought leader in the small business space.

• Visual Collaboration & Data Design

  Partnered with external designers to build bold infographics and data visualizations that brought the numbers to life and helped key insights land with more impact.

• Content Accessibility & Brand Alignment

  Framed technical findings in an approachable, actionable way for small business owners, while maintaining a consistent brand voice across all report sections.

• Thought Leadership & Reach

  Helped generate 500+ media backlinks and features in Forbes, Inc., and beyond, extending the report’s reach and reinforcing Guidant’s position as an industry leader.

𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 𝗔𝗡𝗗 𝗜𝗠𝗣𝗔𝗖𝗧

• Content Repurposing & Campaign Strategy

  Took the report beyond the page: developed segmented content, designed promotional assets, and supported targeted PR and social campaigns that extended the report’s reach across channels.

• Performance & Distribution

  Helped generate 500+ inbound links and widespread adoption by small business publishers, industry orgs, and media outlets.

• Brand Authority & Media Coverage

  Turned data into press-worthy storytelling. Reports were routinely featured in Forbes, Inc., and other top-tier publications, reinforcing Guidant’s authority in the space.