<strong>Purpose</strong>
This document defines the core user personas, motivations, and end‑to‑end user flows for the 1Solar Deployment Platform, covering both global (US/EU) and India (Telangana) markets. It is designed as a design handoff + investor briefing document, enabling alignment between UX, engineering, and business development teams.
<strong>Objective</strong>
To streamline solar project deployment, permitting, ROI justification, and data accessibility for installers, energy managers, homeowners, and researchers through localized and compliant workflows.
| Persona | Segment | Demographics | Goals | Pain Points | Tech Comfort | Emotional Driver | Discovery Channel |
|---|---|---|---|---|---|---|---|
| P1: Alex / Arjun – Installer / EPC Lead (Primary) | B2B | 35–50, runs 5–50 MW/yr firm (Global: US/EU; India: Hyderabad, Four Solar affiliate) | Win 2× more bids, cut permitting from 6 wks → 3 days; secure TSREDCO tenders faster | Manual CAD/PDF cycles; fragmented supply chain; monsoon yield errors | High (CAD, GIS, CRM, T‑iPASS portal) | Pride in quality builds + urgency from policy timelines | LinkedIn, “solar EPC software” search |
| P2: Maya / Priya – Energy Manager (Commercial) | B2B | 40–55, enterprise sustainability or facility lead | Justify solar CAPEX to CFO with ROI deck; achieve net‑zero KPIs | Time‑intensive spreadsheets; no live yield; tariff uncertainty | Medium–High (Excel, Tableau, SAP) | Trust in data + aspirational ESG legacy | Webinars, “solar ROI calculator” search |
| P3: Jordan / Ravi – Eco‑Conscious Homeowner | B2C | 30–45, suburban, ₹15–20L HHI (India) / $150k+ HHI (Global) | Go solar easily, maximize incentives (e.g., PM Surya Ghar ₹78k) | Quote confusion, subsidy process, fear of low yield | Medium (mobile apps, web tools) | Excitement for green tech + relief from complexity | Google, Instagram, “solar savings calculator” |
| P4: Sam / Dr. Lakshmi – Researcher / Developer | B2B / Academic | 25–35, tech‑savvy analyst or consultant | Access open solar data, validate yield models via API | Limited granular datasets, restricted simulation tools | Very High (Python, GIS, APIs) | Intellectual curiosity + open innovation drive | Academic forums, “solar simulation API” |
Each flow is visualized as a linear flowchart with decision points. Use this as a blueprint for UI sequencing and analytics events.