This document defines core personas, motivations, KPIs, and end-to-end user flows for the 1Solar Deployment Platform across global (US/EU) and India (Telangana) markets. It serves as a design handoff and investor briefing to align UX, engineering, and business.
Streamline solar project deployment, permitting, ROI justification, and data accessibility for installers, energy managers, homeowners, and researchers through localized and compliant workflows.
| Persona | Segment | Demographics | Goals | Pain Points | Tech Comfort | Emotional Driver | Discovery |
|---|---|---|---|---|---|---|---|
| <strong>P1: Alex / Arjun – Installer / EPC Lead</strong> (Primary) | B2B | 35–50, runs 5–50 MW/yr; Global: US/EU; India: Hyderabad (Four Solar affiliate) | Win 2× more bids; cut permitting from 6 weeks → 3 days; secure TSREDCO tenders faster | Manual CAD/PDF cycles; fragmented supply; monsoon yield errors | High (CAD, GIS, CRM, TS‑iPASS) | Pride in quality builds; urgency from policy timelines | LinkedIn; “solar EPC software” search |
| <strong>P2: Maya / Priya – Energy Manager (Commercial)</strong> | B2B | 40–55, enterprise sustainability or facility lead | Justify solar CAPEX with ROI deck; hit net‑zero KPIs | Time‑intensive spreadsheets; no live yield; tariff uncertainty | Medium–High (Excel, Tableau, SAP) | Trust in data; aspirational ESG legacy | Webinars; “solar ROI calculator” search |
| <strong>P3: Jordan / Ravi – Eco‑Conscious Homeowner</strong> | B2C | 30–45; ₹15–20L HHI (India) / $150k+ (Global) | Go solar easily; maximize incentives (PM Surya Ghar ₹78k) | Quote confusion; subsidy process; fear of low yield | Medium (mobile apps, web tools) | Excitement for green tech; relief from complexity | Google, Instagram; “solar savings calculator” |
| <strong>P4: Sam / Dr. Lakshmi – Researcher / Developer</strong> | B2B / Academic | 25–35; tech‑savvy analyst or consultant | Access open solar data; validate yield models via API | Limited granular datasets; restricted simulation tools | Very High (Python, GIS, APIs) | Intellectual curiosity; open innovation | Academic forums; “solar simulation API” |