Marketing: All the things a company does from creating to selling their products or services.

The 4 Ps of Marketing:

NOTE: Advertising is a small subset of Promotion ok.

Product (has to think everything about it)

• what makes it special (range, looks, power, speed, colors, features etc etc)
• why would anyone care (what users want etc)
• compare it to competitors

Price:

• Relative to other things in market (Costly, exclusive, cheap etc)

Place (where will it be sold):

• Online
• Physical stores
• Both
• Where will it be displayed etc

Promotion:

• PR (image and reputation)