Listings or Listicles
Listicles (listings of recommendations, scholarship suggestions, products, e.t.c) bring the highest CRs - according to our funnel monitoring - due to the direct advertising and high-intent of the user. They consistently outperform all placements and usually are featured on a unique landing page, such as “student resources, offers, e.t.c.” or guides/information packages sent by email. Introducing a resources section helps your platform monitize your existing audience and provide value via free scholarships and grants. (and who doesn’t want that? 😅)
Display Banners
Display banners are featured programmatically or in a static way throughout various pages. At ScholarshipOwl, we aim to keep banners simple, coherent to the brand’s style and urgent (by introducing the “deadline”). Little modifications such as these make them quite powerful in performance and improve CTRs. With banners, you might try introducing more “snappy” and “to-the-point” messaging, minimalistic features and fonts, urgency and a clear value proposition. 🖼️
Newsletter & email blasts are a strong tool in marketing as they lead to more users converting to sales. According to statistics, 59% of users in B2C claim that their purchase behavior is affected by email reminders. As such, they are one of our top channels in performance and ROI, helping to recapture users that have abandoned the funnel and help us create specific segments of user categories to target different needs. The more personalization, the better! 📫
Social Media