Chapter 1

Business Acumen

Data Analysts should have a basic understanding of how a business operates, its key performance indicators (KPIs), and how data can be used to drive decision-making and optimize business outcomes. In addition, it's important to have strong communication skills in order to effectively communicate data insights and recommendations to non-technical stakeholders.

Data Analysts who can effectively bridge the gap between technical analysis and business objectives are highly valued in today's job market. While it is not necessary to have a deep understanding of business acumen, having a basic understanding of business principles and objectives is important.

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