📊 Results Snapshot (TL;DR for Founders)

2025 vs 2024 Results

• Revenue: +23%
• Contribution Margin (CM3): +32%
• Net Profit: +112%
• Ad Spend: +31% (controlled & forecast-backed)

Note: (I kept the data from March because that's when we migrated to Shopify, so comparing Jan & Feb 2025 data would be wrong.)

Core Outcome:

Profit grew ~5× faster than revenue by rebuilding the growth system around unit economics, cash flow discipline, and operational efficiency - not by scaling ads blindly.

🧩 Business Context

This business operates in a cash intensive model:

• Multiple raw inputs stocked to produce finished products
• Heavy upfront quarterly expenses
• Long cash flow positive cycles
• High dependency on paid acquisition

Situation in 2024

• Revenue was growing