Don't forget this trick: Any hurdle/scary issue comes, I tell I have no idea what it is, but I will find a solution given some time.

I have my team, because: Life is a game and we need teammates to win. Outsourcing/Delegating/Leveraging. If 2 or three agree on a common purpose, nothing is impossible. So, build the Platform/emp with Employees/VAs.

VAs -> Content (find posters)/SMO/Store Admin/Insta contacting etc.

Me -> Content (post+blog)/Email mktg=Newsletter/FB Ads.

A note on delegation:

Do the CEO work: Delegate, Motivate, Sell (and only do 5% work): The best use of your time is you leading the organization, helping the company improve, and creating an environment where your team members might flourish. That means hiring the best team members, giving them the right training and support, creating the right culture, and communicating the company’s vision. That’s where you get leverage on your time as a manager, not writing or creating YouTube videos. Successful startups today are often run by "extroverted storytellers," entrepreneurs who can convince employees, partners, investors, and customers that their vision is worth pursuing.