Hi there 👋

Did you have a lovely weekend?

This week is great for me because my students are off to spring break, which means I get off too, yay. This week I’ll have more time working on content for this newsletter! This is a goal I have been trying to meet all of last week, but I kept falling behind. This week I will also get more time working on our design tool over at typogram.co. Woo-hoo! With that said, I hope you will have a fantastic week ahead and get everything done.

👏

Now, let’s get to our font friend for today!


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img: sample of Playfair Display

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The Fashion Standard

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img: Bodoni, a popular high contrast serif that has inspired many similar looking fonts.

Playfair Display is the perfect serif for fashion and editorial. This style of font for editorial comes from Bodoni, a font designed in the late eighteenth century. High-stroke contrast serif fonts are darlings of fashion branding because they come off as elegant and graceful. They have a sophisticated editorial voice that attracts and demands your attention. Fashion and lifestyle magazines adore fonts like Bodoni. Magazines brands and even blogging platforms, like Medium, love to use high contrast serifs as part of their brands.

The core strength of Playfair Display is it has many weights for you to choose from, which means that you will be able to use it in various ways for a range of creative materials. Also, Playfair Display is pretty versatile when it comes to styles. The regular style is clean and objective. The italic version, however, is very decorative— a very nice contrast. This can be very advantageous when designing graphics on social media (for example, when you emphasize a word, as I did with the “Give in to it” in the Instagram image at the beginning of this post). With the right brand colors, Playfair Display is perfect for more classic fashion brands.

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img: editorial brands that uses high-contrast serifs

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img: styles and weights of Playfair Display. Left – regular; Right– italic


How to use Playfair Display

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