The Purpose of 50 NonDē Films in 2026

NONDE AS POLITICAL MOVEMENT

• A political movement offers a framework. There may be businesses or collectives or projects that spring from that framework, but it’s a philosophy and set of principles that can undergird every action you take.

EVERY POLITICAL MOVEMENT HAS DEMANDS AND PRINCIPLES

• Here are some working demands:
  1. NONDE MOVIES FOR ALL
     1. We must reach, engage, and excite our audiences to be a part of this.
     2. Each of us have different audiences and a different role to play in marketing.
  2. COLLABORATION > COMPETITION
     1. Seeing a movie out there like yours means you’re tapping into something, it’s a good thing.
     2. Collectively, we’re always working together on the same team.
  3. BIG SWINGS
     1. In politics it’s called the Overton window — saying something so radical that people naturally come closer toward the idea, even if they don’t adopt it. Translated to movies: we’re demanding ambitiously-authored cinema (citation: Ted Hope) all while offering our audiences new (better, more demanding) expectations
        1. NOTE: filming a feature on your iphone or getting Meryl attached are both big swings in their own ways.

EACH OF THESE 50 FILMS ARE A POLITICAL RACE

• We’re each running in our “own district”
• But by doing 50 films:
  • we’re pushing a broader agenda
  • contextualizing our work
    • short hand! heuristics!
  • learning faster, gathering data
    • if every film also does an in depth post mortem, then we have 50 case studies to build off of in 2027

ACTIONABLE NEXT STEPS:

• Write your own list of demands for the NonDē movement.
• Consider how your film can market the movement, not just the movie.
• Take a bigger swing on your project this month.
• Start gathering data & intel to share.
• Reach out to someone and see how you can help THEM.