❗Assumptions

Firstly we're making a fair amount of assumptions for our platform.

• We've a simple webpage explaining what we do
• At the end a subscription page defining what has to be done
• We've gynecologist visits too (concluded from the ticket size)

Q1 : Identify the needs to be solved in the problem space for menstrual wellness as a market ?

Prioritize those needs in terms of impact vs satisfaction framework

🔧 Existing solution space :

• Women mainly visits gynacologist for remedies on the menstruations disorder
• Other platforms like Maasika and PEE safe
• Our Current Platform -
  • Providing education and support to women searching for PCOS home remedies and acne
  • 20% traffic to lead conversion; 3% lead to sales conversion; 35 low NPS for people who've taken the course
  • Traffic comes from PCOS google search
• Sharing the problems with a female confidant

❓Problem Space

References :