Most Important Concepts:

• Entire book, everything is important. It was hard to make notes, since entire pages are important, not just tidbits.

How Can I Use This Information:

Chapter Recap

Section 1 - How we got here

Grand Slam Offers

• The two main problems: Not enough clients, & not enough cash

Section 2 - Pricing

Pricing: Finding the right market

• A starving crowd is the biggest advantage you can have in business. If there is a ton of demand, you can be mediocre in business, have a terrible offer, have no ability to persuade people, and still make money.
• Don’t pick a bad market. Normal markets are fine. Great markets are great.
• Once you pick your market, commit to it until you figure it out.

Pricing: Charge what it’s worth

• The goal is to be so much higher that a consumer thinks to themselves, ”this is so much more expensive, there must be something different going on here.”

Section 3 - Value: Create your offer

• Value equation = (dream outcome x perceived likelihood of achievement)/(time delay x effort & sacrifice)
• Pro tip: try to implement psychological solutions, rather than logical ones

Value offer: The thought process

Value offer: Creating your grand slam offer part 1: Problems & solutions

• Identify the dream outcome, list the problems, then come up with solutions