How do you know if an idea worth pursuing?

How do you know if you should focus on something else?

Or persevere?

The idea has been around for years

Triple bottom line - Wikipedia


So what I would say, in summary, is execution definitely matters a lot. The idea matters a lot. But timing might matter even more. And the best way to really assess timing is to really look at whether consumers are really ready for what you have to offer them.

Convergence of exponentials

Data: satellites, drones, IoT

Ability to process it: machine learning, AI

Trust and transparency: blockchain

Timing: urgency and awareness of the climate change