Arguably the most important aspect of a course Landing Page is convincing the potential student this course will transform them.

<aside> 💡 Simply put, try show them the end and not the learning. This is often achieved with a combo of quality imagery and headline copy.

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• Who will they become?
• What will they be able to do once they learning the new skill?
• Where will they land up?

Let's run through a few examples for better learning...

With this course you will:

🚫 Become a medic

✅ Save someones life

(the Landing Page image could show a medic working or even hugging a patient)

🚫 Learn Notion

✅ Organize your life