“Banal ideas cannot be rescued by beautiful execution.”

Sol LeWitt

SKETCHES

The sketches you present to an art director should be simple, clear and give a decent idea of what the final is going to look like.

Arrange, crop and number them in a tidy manner, so that all your ideas are on the same page. Include panel borders clearly indicating the given format for the assignment.

Underneath the sketches write brief descriptions for each sketch. Avoid redundancy—try not to state what’s already drawn, highlight your concept or a specific aspect that’s central to the illustration.

ASSIGNMENT 1: BLACK & WHITE SPOT

Make at least three sketches on the theme "fall."

Interpret the theme however you like—try to come up with as many diverse ideas as possible, instead of doing variations on the same one.

You can do the final larger than 3x3, but remember the final format for reproduction and adjust your level of detail accordingly.

Make sure your image has no borders and everything is contained within the given space. If you want to include backgrounds, consider the spot in the middle of text columns—does it conflict with the text, or does it float easily?

Format: 3x3”