Purpose: Clarify the problem space and define what is worth deciding.
1. Context
- What prompted this exploration
- Why this problem, why now
2. Target User
- Primary user
- Relevant context or situation
- Who this is not for
3. Core Tension
- The underlying struggle or decision the user faces
- Current workarounds or substitutes
4. Hypotheses
- Hypothesis 1
- Hypothesis 2
- Hypothesis 3
5. Why This Is Hard
- Key unknowns
- Risks or constraints
- Sources of ambiguity