Objective: Identify and attract high-quality leads aligned with Digisyn Co.’s target market.

1.1 Lead Sources

• Inbound Leads:
  • Website forms, landing pages, content downloads, email inquiries.
• Outbound Leads:
  • LinkedIn Sales Navigator, industry networking, cold outreach campaigns.
• Referrals:
  • Existing clients and partners incentivized with referral rewards.

1.2 Lead Capture & Tracking

• CRM Tool: HubSpot
• Lead Information:
  • Name, company, role, email, phone, inquiry type, source.
• Lead Scoring:
  • Assign Hot, Warm, Cold status based on urgency, budget, and fit.
• Next Steps:
  • Automated email acknowledgment via HubSpot.
  • Assigned to Sales Specialist for follow-up within 24 hours.