“Banal ideas cannot be rescued by beautiful execution.”

Sol LeWitt

SKETCHES

The sketches you present to an art director should be simple, clear and give a decent idea of what the final is going to look like.

Arrange, crop and number them in a tidy manner, so that all your ideas are on the same page. Include panel borders clearly indicating the given format for the assignment.

Underneath the sketches write brief descriptions for each sketch. Avoid redundancy—try not to state what’s already drawn, highlight your concept or a specific aspect that’s central to the illustration.

ASSIGNMENT 1: EVENT ILLUSTRATION FOR A MAGAZINE

Carefully read the given texts and make notes. Mark words and names that interest you, write down associations and ideas. Do quick initial research on the web and pick one of the texts.

Remember that this is not just a piece of advertisement or a poster, but it’s not an editorial piece either. Research the subject and try to sum it up in one picture, to convey the impression and essence without unnecessary detail keeping in mind the limited space.

Ask yourself what your proposed illustration accomplishes in the given context, why can’t it be just a photograph.

Edit down your ideas into 3-6 sketches. Try to avoid slight variations and prepare several different takes on the given subject.

Format: 5x5”