Objective: Define the purpose, target audience, and goals for all content.

1.1 Content Goals

• Increase website traffic and lead generation.
• Improve SEO performance and keyword rankings.
• Educate and engage target audiences.
• Establish thought leadership and brand authority.

1.2 Content Calendar

• Tool: Notion Editorial Calendar
• Frequency:
  • Blogs: 2–4 per month
  • Social Media: 3–5 posts per week
  • Email Newsletters: 2–3 per month
• Planning Steps:
  1. Research trending topics & keywords using SEMrush or Google Trends.
  2. Draft a monthly schedule with publication dates, content type, and responsible team member.