Catch the video recap here:

Recommended Best Practices Crowdfunding Success

Campaigns don’t fail on day 30, they fail before you launch if the prep isn’t there.
Create a defensible budget before you launch your crowdfunding campaign
You want it to feel inevitable — like “woo! it’s finally here!”
Plan a drip of information before you even begin — giving more people the opportunity to take notice before they see your campaign. (People have to see something 7-27x before they take action on the call to action.)
Create videos for the campaign, don’t pitch with stills.
30 day campaign length typically works best

People don’t back projects, they back feelings. What feeling are you instilling with every piece of content/mktg/email?
There’s no difference between how you approach a crowdfunding campaign vs. how you approach your film’s story // Transpose the feeling you feel about the story to the campaign itself — take that overall WHY into the campaign
DESPERATION IS A TRAP!
- Instead: talk about how this story needs to be told, why this story is meaningful to a particular group of people
Tone > Concept (Feelings > Story Specifics)
Start building & use crowdfunding success cases from ND50 to build credibility for your ND50 campaign
MAKE SUCCESS VISIBLE — every action you take is proof ofn inevitability