UGC Creator(s) Needed: 2 UGC creators (mother and daughter who look related, generational casting)

Props Needed:

• Multiple old bras with different problems (underwire poking, slipping straps)
• Price tags or receipts showing $400 spent
• Trash bag or pile for "throwing away" old bras
• Bella Bra products
• Phone (optional, for showing reviews)

Setting: Home setting - bedroom or living room where dramatic "tossing bras" scene can be filmed, space for both creators to interact naturally

Bella Bra Products to Deliver:

• 2 Everyday T-shirt Bras (different sizes, BOGO offer highlighted)

Why This Will Work: This script uses dramatic visual storytelling (throwing away $400 of bras) that creates memorable, scroll-stopping content. The contrasting problem presentation (poking wires vs. slipping straps) demonstrates the product works for different body types and ages, expanding appeal. The "fed up" emotion is highly relatable and creates immediate empathy. The script employs loss aversion psychology by quantifying wasted money ($400), making the solution feel financially responsible. The quiz-style opening hook ("guess which problem is mine") drives engagement through interactive curiosity. The "limited time" urgency combined with accessible pricing creates FOMO that drives immediate action during the Bestie Love campaign window. The generational angle encourages social sharing and tagging behavior.

Brief