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practical brainstorming

General Information / Resources / Thinking templates

LINKEDIN PROFILE

Charlelie Jourdan - Corporate Trainer - 75percent - Creativity is 75% Strategy | LinkedIn

CONTACT

[email protected]

http://www.75percent.eu

OUTLINE

• Start of Charlelie's presentation
• Introduction to brainstorming - 3 minutes
• Exercise 1: telling a story - 10 minutes
• Exercise 2: brainwriting - 10 minutes
• Questions: 2 minutes
• Exercise 3: Anchoring - 4 minutes
• Exercise 4: Making decisions - 5 minutes
• Exercise 5: Finding titles that will excite someone - 5 minutes
• Comments - Charlelie - 5 minutes
• Concept: The art of choosing - (optional - 3 minutes)

COMPLETE COURSE ON BRAINSTORMING

Smarter & confident = more ideas + better decision process

PRESENTATION

CoR workshop

No need to install Dropbox / just click on the top right corner on the "download" button

FEEDBACK GREATLY APPRECIATED

https://oldcontinent.typeform.com/to/QsoTkph1

CONCEPT 1

Telling a story instead of giving an opinion

Using Stories to Persuade

CONCEPT 2

Thinking faster under pressure

Using Brainwriting For Rapid Idea Generation - Smashing Magazine

Daniel Kahneman

CONCEPT 3

Anchoring & Framing

Anchoring (cognitive bias)

Framing effect (psychology)

CONCEPT 5

Help people chose by focusing better

https://www.youtube.com/watch?v=lDq9-QxvsNU

BOOK: https://www.amazon.com/Art-Choosing-Sheena-Iyengar/dp/0446504114

BONUS

Asking questions to learn faster

Asking Questions Improves Your Learning if You Ask the Right Questions - Global Cognition

CONCEPT 4

Decide with models

Decision Matrix Analysis: Making a Decision by Weighing Up Different Factors